Unusual, intriguing, surprising, Moooi is a brand that speaks Dutch know-how and ingenuity in the world of design and lighting. Besides, his name isn't from the expression "mooi" meaning beautiful or Nice in Dutch? The brand was founded in 2001 by two great enthusiasts: Marcel Wanders and Casper Vissers. The first is a talented designer craftsman who has some experience in the art of beauty and aesthetics. The second is a marketing specialist who has always dreamed of working in a structure with large affinity for its values. Together, they created a company where we like to cultivate the uniqueness, boldness and humour. Success was quick, dazzling. Moooi lighting are rare pieces of very high quality and originality.
To stand out from competitors, it may defy conventions by adopting a bold and innovative approach. The Dutch brand designers have perfectly understood this principle. At Moooi, creators like unusual ideas that allow them to offer fanciful creations up to defy the biggest brands. Preferred the beautiful point of being eccentric. We imagine new forms. We associate the colors. Everything becomes very clear in the mind of the artist. The result promises to be original and certainly surprising.
This desire to always explore new horizons gives the sign the ability to practically invent new trends. Parts such as the Random Light and Raimond lights have long been references in the market. A frame of son in ball-steel strips with a lamp spreading a glittering lighting: the result is simply outstanding.
The brand is best known in the sector of residential lighting. Consumers are likely to have been impressed by the voluptuous structure and the graphic aspect in steel painted Dandelion streetlights. The same goes with the chandeliers of Heracleum collection. The elegance and the decorative side of the lights have not gone unnoticed and highlight the decoration of many fairs and contemporary living rooms.
In the world of design, it is quite rare to find products that have a timeless style. However, for a bold sign as Moooi, it is possible to have this result by putting forward two concepts: the imaginative expressiveness and love of detail. For designers, any design must be creative. Imagination should be pushed at the end of its limits if you want to easily swim against the tide and offer unusual systems who can travel through time.
Brand has learned to adopt this approach in collaboration with creators renamed such as Bertjan Pot, Ross Lovegrove and Jasper Morrison. With respect to retail, all aspects of the luminaires must be taken into account. Materials, shapes, colors, brightness, nothing should be left to chance. The rendering is simply stunning as you can see with the Emperor suspensions.